I LOST AN AMAZING OPPORTUNITY AND HERE IS WHAT I’M DOING ABOUT IT

A little over a week ago, I interviewed for a website design project for an interior designer … I loved the connection we had, the conversation was amazing, her branding and work spoke to me, and more importantly:

I KNEW I WAS THE RIGHT ONE FOR THIS PROJECT

I felt so good when we got off the phone … followed up via email … let’s just say: I felt like it was going to happen … and then I got the email:

“I ENDED UP HIRING SOMEONE ELSE BECAUSE THEY HAD MORE EXPERIENCE WITH INTERIOR DESIGNERS”

Now, as a website designer who specializes in creating GORGEOUS and LUXURIOUS spaces, I knew it didn’t matter whether it was florals, event rental pieces, gorgeous ballrooms filled with wedding tablescapes, or interiors of a home … What I specialize in is creating gorgeous online places that are optimized and create low bounce rates no matter the ‘content’ … I KNOW WEBSITES … but when it comes to trusting someone with a large investment like a website, my clients need to SEE SOMETHING … and while I have designed for over 10 interior designers before, it was years ago and the work (by now) was dated … and I don’t keep everything in my portfolio …

Rather than get defensive and tell this client: “NO, I CAN DO IT!! PICK ME!!” … I decided to fix the issue so this never happens again … because I know that I can design for ANY BUSINESS … but I also have to be able to show it.

I used the loss of this client as motivation to not only teach myself new skills (which will also pour into my wedding and event industry clients) but I designed a gorgeous website collection that is completely devoted to INTERIOR DESIGNERS … I will be rolling it out next week and I’m so excited!

XO~ Heather