The Booking Season Playbook - For The Wedding Industry

THE BOOKING SEASON PLAYBOOK

How to Get Your Wedding Business Website Ready Before Engagement Season Hits

THE WARM-UP:
PULL UP YOUR OWN WEBSITE ON YOUR PHONE.

Not your laptop. Not a giant monitor. Your phone. Pretend you've never seen your business before. Can you immediately tell what you do, where you do it, and how to inquire?

PLAY #01:
PUT YOUR BEST WORK ON THE FIELD

If the weddings you're showing aren't the weddings you want to book anymore, your portfolio is recruiting the wrong clients.

PLAY #02:
CHECK YOUR STARTING LINEUP

Homepage. Portfolio. Services. About. Contact. Every page has a job. If one isn't pulling its weight, we have a problem.

PLAY #03:

STOP HIDING THE DAMN CONTACT BUTTON 😂

Someone has decided they like you enough to potentially give you thousands of dollars. Please don't make them participate in an escape room to figure out how.

PLAY #04:
MAKE SURE YOUR WEBSITE IS SELLING THE EXPERIENCE

Your portfolio shows what you’ve created. But does your website communicate what it feels like to work with you? Because your dream client isn’t just hiring you to produce a beautiful wedding. They’re hiring your eye, your process, your calm, your taste, and your ability to make the whole thing feel effortless.

PLAY #05:
KNOW WHO YOU'RE TRYING TO DRAFT

Want luxury weddings? Destination weddings? $250K+ budgets? Your website should look and sound like it belongs in that market.

PLAY #06:
REVIEW THE GAME TAPE

Old copy. Dead links. Outdated pricing. Instagram links that go nowhere. A headshot from seven hairstyles ago. 😂 Clean. It. Up.

THE TWO-MINUTE WARNING:

Don't wait until engagement season is already happening to realize your website isn't ready.

The take away …

Booking season is coming.

Your future clients are about to start looking.

Make sure they like what they find.