DO YOURSELF A FAVOR AND INVEST IN A F*CKING AMAZING PHOTOGRAPHER

Feb 9

As a business owner, there is one thing I will continue to scream at the top of my lungs as much as I can until people get it:

PHOTOGRAPHY WILL MAKE OR BREAK YOUR BUSINESS

The types of photographs you choose to share across your website, social media, and to express your vibe visually are one of the most important investments you make as a business owner … and since you can’t control everything (because some of your clients will choose to hire sh*tty photographers) then it’s up to YOU to HIRE photographers who will give your brand the edge it needs to sell it well.

I can’t stress enough that today WE as consumers are VISUAL shoppers …. we are LOOKING to decide what we want, how we want it, what we love and why … sure, some of us may read, but that is AFTER we have already decided we love it because we SAW something we liked. Instagram, Pinterest, online shopping, blogs << all have taught us to browse, and quickly, until our eyes see ‘the pretty’ … the ‘trigger finger’ to like or not like something in under 5 seconds has trained us to be quick decision makers and the decisions we make are based on what we see.

HEATHER, THAT SOUNDS PRETTY HARSH … NOT ALL OF US JUDGE THAT QUICKLY OR MAKE DECISIONS THAT FAST

Ok … but if you don’t like something immediately based on visuals, you don’t remember it and you definitely won’t dive deeper to see more << in MOST cases … sure, I’m not saying that we, as consumers, are out there buying or hiring every single thing we see that we love … but MOST of us aren’t buying things or hiring what we hate or don’t like … and those decisions are typically made immediately.

Websites matter … your business website matters … your Instagram feed matters … your headshot matters … and if these things are filled with ugly, dated, and unappealing photographs … welp, it’s going to reflect in:

the type of clients who hire you
the amount you can charge for your service or product
the type of vendors or venues who want to work with you

I wrote a blog post about making it hard for people to refer you clients that has a lot to do with this topic … I hear from my clients all the time: I want my website to be amazing, reflect how awesome I am, attract a high end and luxury client … but the images they send me don’t ‘sell’ that idea … and that’s when I say to them:

GO HIRE A F*CKING AMAZING PHOTOGRAPHER

Invest in the thing that will sell what you do, what you want to do, and what you strive for … have branding images taken of yourself, not just head shots, but images that SELL YOU (the person they are hiring) … have styled images of your product or space or rental items taken in beautiful light, with a clean background, in a currently styled fashion … and do this EVERY SINGLE YEAR!!!! Yes, I’ll repeat, every year you should do this … what was once awesome isn’t now … photography styles change, light trends change, styling vibes shift … the images potential clients see of your product and of you are very telling, even when they aren’t. You feel me??

If you see a website you LOVE or an Instagram feed you love, it probably has 90% to do with the photos used … and if you want that for yourself, you need images that are on the same level.

An investment in the RIGHT photographer could catapult you into a new dimension for your business that you never even realized was there … if you have a boutique and haven’t had it photographed in the last 2 years, stop reading this post and go right now to find an amazing photographer and put money there right now … if you realize it’s been 2 years since you had a new head shot taken of yourself, close this and make an appointment … I’m not even kidding ;)

XO~ Heather