As someone who preaches the ‘NEVER GET COMFY IN BUSINESS’ mindset here on this blog … I can’t not take my own advice … let’s face it:
SOCIAL MEDIA IS A FULL TIME JOB ON ITS OWN
I was comfy … in the most uncomfortable way a business owner can be comfy … during the day, a conversation like this would take place in my head:
ME: SH*T … I HAVEN’T POSTED TO INSTAGRAM YET TODAY …
ME: IT’S FINE … NOBODY SEES THEM ANYWAY BECAUSE OF THE DUMB AF ALGORITHM …
ME: BUT WHAT IF TODAY IS THE DAY THE POST GOES CRAZY VIRAL!!!
ME: FINE … WE’LL POST SOMETHING … WHAT DO YOU WANT TO POST …
ME: CAN YOU PICK??? I HATE CHOOSING!!!!
… and on and on it goes until I pick something and post it … and hear crickets … now, one thing I do know is that even if I don’t get many ‘likes’ or comments one my posts, I do get more traffic to my website on days I am a little Instagram crazy … so something works … and on the weeks I am SUPER annoyingly posting to Instagram and Stories, I do get way more inquiries … it’s impossible to not link the two … my point? Even if your posts get 1 or 2 ‘heart actions’ on them … it may be doing more then you think to keep on posting …
BUT NOW INSTAGRAM SAYS: REELS ARE THE THING >>> YOU GOTTA REEL
Reeeeeeeelly?????? Another thing!!!!???? UGH … or is it??? When Reels first came out, I was like: that’s not my jam … I saw all the cool Reels other business owners were making and got super intimidated … I would dip a toe in the Reel pool and give it my best go … and then immediately remove it from my profile grid … I never thought I’d embrace the Reel life … until recently … on June 26th I posted a Reel and it got 2,537 plays … which made me realize that people DO SEE my posts!!! Since that day I have shared 20 Reels … they are showcased below with the number of plays each Reel received:
Now, obviously not everything is a hit … but my goal is to continue to post Reels every week because I’ve noticed that my website traffic has increased by a lot since starting the Reels …
One thing I’ve been trying is taking my most popular blog posts on The Editor’s Touch and making them into Reels … one of the blog posts I wrote called: If I Still Blogged To Brides … This is What I’d Tell Them Today … was broken up into a 3 part Reel … and boy has it had a lot of traction!!!
Some excerpts from that Reel are below …
I’m still playing around with my approach … and I still don’t know if a popular Reel equals more clients … my goal isn’t to become ‘Instagram Famous’ … my goal is to grow my business, design more websites that create success for my clients, and make an income that supports my family … only time will tell if Reels are another strategy to make that goal reality …
XO~ Heather
