I built The Editor’s Touch to focus on an incredible target market

which is mostly made up of the wedding and event industry and creative business owners … including interior designers!

I have designed over 170 websites to date.

Below are some answers to: questions to ask yourself, questions I get asked often, and information on the current services I offer.

IS IT TIME FOR A NEW WEBSITE?

  • If your website is going into year 3 without being rebranded, updated, redesigned, etc, etc, etc … then it’s probably VERY dated … it might even be doing your business harm! A lot of us depended on Instagram as our “website” for the last 2-3 years and now that they have adjusted their algorithm, we all need our website to kick ass more than ever! Social media is NOT dependable … and even if you are getting a ton of views on IG, they are still visiting your website.

  • It sucks the big one when you spend a ton of money on marketing and don’t see that money come back to you - ROI - but is the problem the ads or is the problem what the people SEE when they click from your ad?? If you go to your analytics and see that the ads are driving traffic to your website, but it’s not reflecting in your ‘hires’ then the issue is most likely your website and what it’s telling people about your company.

  • So many of my clients tell me how much they hate their websites during our initial consultation ... they say they go online, click in and go: ICK, YUCK, GROSS ... that's not a good sign. If you HATE your website how are you supposed to feel excited and passionate about your business? How are you supposed to feel confident?

    One of the things I love the most about launching websites for my clients that they are OVER THE MOON OBSESSED WITH is the fact that their confidence makes a major leap. Their motivation to get potential clients looking in their direction jumps to crazy high levels and what happens then??? The inquiries don’t stop coming in!

  • These days a business can start one day and be successful within a year - achieve things it used to take 5 years to make happen. The people coming up are faster, smarter about social media, and they are HUNGRY. They've seen what YOU have done and they want it. They learned by watching and they are tech savvy. These people are dangerous to an already established company.

    I'm dangerous. I can take a newbie wedding professional and mold them into something that looks and acts like it has been there for years. My eye for detail, design, and the *right* images to use make me lethal and a huge asset to a new company who may not have a huge portfolio yet. My experience in the wedding industry makes me one of the most unique businesses because I've seen it all - from my days as a wedding coordinator to running a wedding blog - to growing my own social media following of over 250,000 organically - to understanding the ins and outs of blogging to grow traffic. I have taken brand new wedding vendors and built them a website that makes people stick around - that makes people call them. My clients see HUGE jumps in the clients and the budgets they are working with after their websites launch. This is how POWERFUL a well built website can be.

  • How many times have you picked up your phone today? How often are you sitting on the couch and look over at your desktop computer that is 10 feet away and think 'that's way too far away' and reach for your phone to go online instead?? Me!! Me!! Me!! So, here's my next question: When is the last time you took a look at your website on a phone?? Your potential clients are making up for 55-65% of your mobile traffic … and if they don’t like what they see or if working your website on a mobile device frustrates them … they will click out so fast …

FREQUENTLY ASKED QUESTIONS

  • I use Squarespace, which I love! I have been using SS since they first launched and I love that it's so easy to make updates to the 'look' once the website is designed.

  • Most of my clients tell me that 'they didn't know working with a website designer could actually be fun' ... I am different than most website designers because I don't expect to be told what to do ... I usually design a concept for my clients based on inspiration they have sent me and conversations we've had about the goals they have for their company.

  • Nope, sorry ... I am currently exclusive to Squarespace.

  • Once the design process starts I tell my clients to expect 'start to launch' to take roughly 3-6 weeks. It can be less or it can take longer just depending on the specific client and how quickly they are able to make decisions.

  • Almost all credit cards, Venmo, Paypal or a check.

  • All of my website design projects use 2-3 payments. There is a retainer required to get on my calendar and book your project and then the remaining 1-2 payments will be due during the design time.

  • I can, but prefer not to. I do have clients who choose a Squarespace template, but 99% of my websites are designed exclusively for them in which case I strip the template.

  • I am a one woman show ... so you get me!

  • I teach all my clients how to do general upkeep with their websites. If someone wants to hire me to make updates to the design aspects after launch I do offer an hourly rate for those instances.

  • I ask for a handful of things ... high res images, sources of inspiration and photography / venue credits for optimizing.

  • I prefer to image select as long as my clients trust me to do so.

WEBSITE DESIGNING OPTIONS

    1. We schedule your project 'begin time' so that you know exactly when we will start. All it takes to book your time is a retainer and a signed contract.

    2. You send me the materials I ask for BEFORE your scheduled time. I will create a Dropbox for your images and a link with some questions that you will fill out and submit.

    3. I dig in. I have been designing with Squarespace for over 12 years. I know it inside and out. I am fast and I am good.

    4. I present a CONCEPT to you that is designed taking your direction and we discuss it. You tell me what you LOVE and what you don't. We fine tune and tweak.

    5. We launch it.

    I love to hop on the phone with potential clients to see if we are a fit! I've learned that there is so much more that goes into website design than just the 'design part' - personalities need to be a fit too! I am very picky about who I take on and I hope you will be just as picky before you hand over your company website to me or anybody else!

    Websites are very personal and each one has individual needs. If you want to know more about my process and what is included in my website design bundle please feel free to contact me and I can email you some info!

  • My semi-custom website design allows for you to hand select your website look and feel for a lesser cost than my full custom web design. You will choose a style, buttons, and portfolio look and layout from the options I give and then fonts and colors will be changed based on your branding.

    Each semi-custom website comes with:

    Homepage - you select from a collection of options that I have designed

    About

    Reviews or testimonials page with up to 10 posted reviews

    Press with badges

    Services page - with up to 3 ‘page click in’ options

    Blog that is ready to post in

    Portfolio with up to 12 gallery links

    Contact

    ... if you require pages beyond what is included we can discuss fees for that

  • This collection is very simple, but very beautiful, clean, and current - these website layouts are for those that want to be very budget friendly but also want to be proud of their online face.

    VIEW THE COLLECTION

WHEN ARE YOU CURRENTLY TAKING CLIENTS FOR?  WOULD I BE WAITING FOR A LONG TIME?