PEOPLE WILL DECIDE IF YOU ARE 'GOOD' AT WHAT YOU DO IN AN UNDER 5 SECOND GLANCE AT YOUR WEBSITE

Written By Heather Sharpe

More than ever before we are VISUAL CONSUMERS as a people … we decide if things will be good or not by visually deciding if we like:

  • the branding

  • the color

  • the vibe

  • the layout

  • the materials

  • the texture

  • the photo

  • the fonts

  • the options

… we LOOK and we leave … or we LOOK and we stay … and I’m not just talking about websites here.

EVER BEEN TO A RESTAURANT THAT LOOKS SCARY OR DIRTY ON THE OUTSIDE???

Maybe you go in, but are you a bit worried about the food you are about to eat? Maybe you run far far far far away and never return … Just me???

The other day I had a client text me that from their website alone, they were chosen to be referred to by another business in their area who focuses on the same specialty … my client and this person NEVER spoke … not once … it was all based on this other person visiting the website (that I designed …) and from there it was decided.

Having a hard time believing me?? Below is our text string:

This is the stuff I loooooove …. why I do this! I know how important a website is … and I don’t f*ck around!! People are judging you … and harshly! That traffic you see coming to your website is filled with PEOPLE judging … poking around in your business and making decisions before they even speak to you. They are deciding if you are good at what you do or not … fair and accurate??? NO …. but true none the less, unfortunately.

WHAT IS YOUR WEBSITE TELLING THOSE PEOPLE???

Are they coming to you to find out more? Or are they running far far far far away …

XO~ Heather

Heather Sharpe https://www.theeditorstouch.com/
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