DO YOU HEAR YOURSELF CONSTANTLY MAKING EXCUSES TO POTENTIAL CLIENTS ABOUT THE STATE OF YOUR WEBSITE? LET'S CHAT.
So many of my clients tell me how much they hate their websites during our initial consultation ... they say they go online, click in and go: ICK, YUCK, GROSS ... that's not a good sign. If you HATE your website how are you supposed to feel excited and passionate about your business? How are you supposed to feel confident?
One of the things I love the most about launching websites for my clients that they are OVER THE MOON OBSESSED WITH is the fact that their confidence makes a major leap. Their motivation to get potential clients looking in their direction jumps to crazy high levels and what happens then???
THE INQUIRIES DON'T STOP COMING
It's no surprise that after working with me my clients see an increase in their inquiries ... and I'm not taking the credit for that! Confidence does amazing things for a business owner and a shiny new website is a great way to get the boost that they needed to go out there and get to busting ass again ... because you know what??? THIS:
OMG I HOPE NOBODY GOES TO MY WEBSITE!!!!
... isn't a confidence booster .... in fact, ^^ that attitude is one that creates a major downer which decreases your mood and energy to super low levels.
I get a lot of people coming to me who say:
WE REFUSE TO SEND POTENTIAL CLIENTS TO OUR WEBSITE ... WE JUST SEND THEM TO OUR INSTAGRAM FEED
Oof ... really?? Do you hear yourself saying this to your potential or paying clients a lot:
So sorry about our website, we are in the midst of a redesign << when you really aren't, but you are ashamed of the way it looks?
Or, do you hear yourself saying this: Our website doesn't really show how amazing our venue is ... you really need to see it in person to get a feel for how beautiful it is << and then your potential client gets less excited because it sounds like a line even if it's the truth?
Or what about: A lot of the work you are seeing isn't our current style ... we have so much more that you won't see online << if it's not there, how are they supposed to know you are telling the truth?
Potential paying clients don't want to hear excuses that will bring down THEIR excitement ...
THEY WANT TO HEAR YOUR EXCITEMENT. YOUR PASSION. YOUR CONFIDENCE
... because if you don't have those things: how can they feel secure about their wedding day?
IF YOU SHOW ANY SIGNS OF 'NOT BEING PREPARED' FOR A POTENTIAL CLIENT ... HOW WILL THEY KNOW YOU WILL 100% BE PREPARED WHEN THEY ARE A PAYING CLIENT?
I know, I know ... Heather, you talk way too much about websites on The Editor's Touch ... WE GET IT!!! But, this is something entirely different IMO ... I feel like people believe that if they explain that they AGREE their website looks like sh*t to a potential client that makes it ok to have a sh*tty website ... it doesn't.
It all works together, folks ... your excitement can and will be contagious ... be proud of your website ... make the investment ... because the ROI (return on investment) will be worth it. I promise.
XO~ Heather
