FIND AND EMBRACE YOUR SIGNATURE LOOK
When I look at the most successful business owners I know, they all have this in common:
A SIGNATURE LOOK
A signature look is something someone is known for … what creates their vibe … it floods attention to their brand and message and people remember it. It evokes emotion and strong feelings from their target market and even makes people who may not have originally wanted that style to pay attention and change their mind …
When I first started designing websites, I became very popular over what is my signature look … the use of 3 vertical images side by side in some variety … I am asked to create some sort of variation of that ‘signature’ for many clients each year … it’s timeless and has a particular strategy associated with it that is purposeful and creates a lot of online success for my clients.
I even named one of my exclusive website templates The Signature … and while that template has grown and changed over the years, the base of the inspiration has never changed … see below a mockup of the current layout of The Signature:
The leaders in the wedding and event industry typically have a strong Signature … a vibe they are known for and become popular for. As they grow and adapt to current trends, their signature is so strong it’s almost as if these leaders are the ones creating the trend … the trends move and bend with their signature … I wanted to showcase a few of them below. Starting with:
SINCLAIR & MOORE
Steve Moore is known throughout our entire industry … his style is classic and timeless, but there is something else there - when you see an event or wedding created by Sinclair & Moore, you know you are seeing something different … the way he uses color and chooses the designs and shapes are very intentional. You feel at ease when you look at photos from his weddings … they are purposeful without being overbearing … it’s a talent that few possess and that has grabbed him a spot as one of the best in the industry. If you are ever in a position to take a workshop by Sinclair & Moore it will change who you are as a business owner … my clients who have been lucky enough to attend one of their workshops walk away motivated in a way that changes them and I hear only amazing things! More information on Sinclair & Moore Workshops << right there!
DUKE IMAGES
I have been following Duke Images since I first launched my wedding blog (that I’ve since retired) Styled Unveiled in 2008 … his Signature is so strong and so striking that I knew his images back then and I know them today … celebrities flock to Duke for his unique style … his images are sexy, fashion forward, and technical … and he has a clear signature that is unmatched in the photography industry. When Duke chose me to design his latest website it was a highlight of my career and I was honored that he trusted my aesthetic and eye to create an online space for his images to be showcased that was on level with his incredible talents.
OAK & THE OWL
I have been a major fan of this incredible floral designer for YEARS … Nancy’s signature is classic and modern and her clients flock to her to create romance in blooms in a way only she can do. Nancy’s eye for which bloom to use and the placement in which she selects each color, tone, texture, and shape is unmatched … definitely a major leader in our industry!
These 3 examples are just a sampling of the industry leaders who have a clear Signature for their company and brand … having a Signature doesn’t mean you don’t grow … it just means you have roots to something that other people flock to … it’s important to find your signature when you start your business.
WHAT IF I LOVE EVERYTHING AND DON'T WANT A SIGNATURE THAT I’M KNOWN FOR?
I understand that thinking … but a signature doesn’t mean you don't have the ability to “do it all” << if that’s even a good thing ;) I personally believe that if you try to please EVERYONE, you end up pleasing NOBODY. I think that all too often when business owners start to panic because business is on a dip, they feel they aren’t doing enough of everything … but if they stop, regroup, and
FINE TUNE THEIR BRAND TO FIT THEIR TARGET MARKET EVEN MORE - SUCCESS WILL GET STRONGER
I think a lot of business owners think that the reason the phone isn't ringing with their DREAM client is because they aren't putting ENOUGH out there ... but in my opinion it's because they are putting TOO MUCH of the WRONG STUFF out there ...
If this ‘lockdown’ can be a benefit to us as business owners - I think one way is to use it to meditate on what drives YOU creatively … because in the end, YOUR SIGNATURE will be what you naturally gravitate towards … what you love … what you are passionate about.
If it comes out naturally it will feel genuine and people will take notice - you will be more excited about working, creating, and building your business - which will create confidence and momentum to attract your ideal clients.
XO~ Heather
