PEOPLE SPEAK PHOTO, NOT DETAILS

Mar 18

How many times have you ordered a shirt or sweatshirt off one of those graphic shirt websites that pop up on Facebook … it comes and you’re like:

WTF IS THIS SHT!!??*

The amazing photo of the happy person in perfect lighting TRICKED you … it looked like a high end product that would fit ‘just like the photo’ … and you didn’t even care that it was from a random FB ad …

PEOPLE SPEAK PHOTO, NOT DETAILS THESE DAYS

Pinterest and Instagram have rewired our eyes and brains … we QUICKLY scan over hundreds of visual photos per day when you combine Instagram, FB, Pinterest, Google images, and the ‘real world’ … we scan, we decide, we stay or we leave … we ‘heart it’ or we keep on scrolling … we ‘share it’ on our FB feed or we look for the next … and maybe we THINK it’s because of the detail … but the details are SECONDARY to how the photo was shot, what kind of lighting was used, the vibe in the image, the style, it all combines to create the formula of:

LIKE IT OR LEAVE IT

How expensive something appears has absolutely NOTHING to do with the detail in the image … I can create a very appealing, luxe, mouth watering image using $3 street tacos, throw them on a website, and create business for my clients based on an image that looks high end and swanky, but uses food that costs under 10 bucks … I can also take a plate of food that costs $100 per plate, but was photographed with sh*tty lighting, a bad linen, and a wonky angle … build a website with it and literally scare all their potential clients away.

THAT IS HOW POWERFUL A PHOTO CAN BE.

When you think of what you share on Instagram: stop thinking in details and start thinking in PHOTO … It’s the WRONG mindset to look at a $300 bouquet that was photographed HORRIBLY and think that people will ignore that bad photo and see that you create luxury for your clients … they won’t even look at that photo for more than 5 seconds … it won’t capture their eye enough to stop their scrolling fingers …

I hear from my clients too often: that photo you chose was for a budget wedding, so can we not showcase those on the homepage … I choose it because the photographer KNOWS how to speak to people … they photographed the ‘budget details’ in the most incredible way … a great example??? Boutonnieres … I’m guessing not the MOST expensive thing on a floral designer’s menu … but we LOVE images of them … and why??? The styling, the lighting, the lay flat … people love themselves a good lay flat … the point: