TRY TO SPEAK TO EVERYONE - AND YOU SPEAK TO NO ONE
The following statement holds so much weight:
"TRY TO SPEAK TO EVERYONE - AND YOU SPEAK TO NO ONE"
It is such a strong, true statement - one that I feel many business owners forget in a panic - but if anything is more important during a dip in hires or sales it's this:
FINE TUNE YOUR BRAND TO YOUR TARGET MARKET EVEN MORE
I think a lot of business owners think that the reason the phone isn't ringing with their DREAM client is because they aren't putting ENOUGH out there ... but in my opinion it's because they are putting TOO MUCH of the WRONG STUFF out there ...
A lot of people come to me because they don't know how to attract their target market ... they thought they were doing it correctly or they hired someone they trusted to create an online space for them that would speak to their ideal client ... but it didn't work ... something that I love more than anything is taking a pile of 'stuff' from my clients .... be it images of their events, products, work ... logo files, blurbs, verbiage ... and I take all that, I ask them:
WHO IS YOUR IDEAL CLIENT???
They tell me ... and then I start choosing ... I choose what I love ... I throw out what I hate ... how do I choose??? I have no idea ... LOL ... it's intuition, I suppose ... I have always been a girl who knows what will work when I see it ...
If you are getting more and more and more of the type of client you are hoping you would have graduated away from by now, then it sounds like you need someone to come in and clean house ... to take away all the stuff that's attracting the WRONG clients and bring in more of what your target market is after ...
I’d love to work my magic for you! Contact me to find out the details.
XO~ Heather
